Link to the Yandex Travel website/app
To promote through the more popular Yandex Maps service
When building an intercity route in Yandex Maps, the user is offered train and plane tickets
How does it work?
- We compare the departure and arrival cities with the Yandex Travel database
- If there are matches, we display an advertising notification in the route
To determine the effectiveness of the solution, it is enough to look at the percentage of click-throughs, the percentage of user growth, the final conversion and sales volume